Remini Street

(Case study)

OOH Media and Activation Integration

Multi-channel guerilla marketing at a city scale- Branded Buses and Pedicabs offering free rides, branded premiums, 5' balloons and street teams all moving at once across a major convention footprint.

 50+ staff, 8 overnight buildouts, 62 pallets of merchandise, and live talent performances — all without loss prevention protocols or plan-o-grams.

Industry

Experiential Marketing & Brand Activation

Timeline

3 Day Activation

Client

Remini Street

Services

Production Management
Street Team Execution
Content Capture

(The challenge)

Multi-channel guerilla marketing at a city scale- Branded Buses and Pedicabs offering free rides, branded premiums, 5' balloons and street teams all moving at once across a major convention footprint.

Fierce Solutions built structure inside a fast-moving, multi-channel activation: centralized coordination across street teams and mobile assets, real-time communication to manage shifting locations, a streamlined staffing model for 15 promo personnel, and integrated content capture.

(The solution)

Centralized coordination across all activation channels. Real-time communication for shifting locations. Streamlined staffing for 15 promo personnel. Integrated content capture into daily workflows.

The Impact We Made

223
unique riders engaged
750
branded premiums distributed
200
VIP attendees at private experience
100%
daily social content delivered on schedule

(Testimonial)

Working with the team was a game-changer. They helped us discover what makes us unique and brought it to life — online, on-site, everywhere.

Content Manager

Remini Street